Our Founder
Catherine LAM Portrait
Catherine Lam has a solid scientific background. She holds a bachelor’s degree in chemistry-biology, a master’s degree in chemistry and a master’s degree in technology-commercial engineering.
For more than 8 years, she worked in the Quality assurance and Quality control area on hard goods supply chain abroad and in France.
Since she is a child, she had a sensitive and reactive skin (atopic dermatitis), which has intensified these last few years following daily applying conventional cosmetics and makeup not suitable for her skin, as there were no products for her sensitivity.
She decided to found Loesia, by formulating beauty products with natural ingredients.
Loesia
Loesia is a natural and organic indie makeup brand, made in France, at the origin of your Emotions.
The Origins of Loesia
The brand’s philosophy is summed up by its name, which comes from “poetry”, a term that evokes sensitivity, emotions, feelings and creation. Loesia wants to link beauty to well-being, by creating products that respect nature and protect the environment. Our aim is to let you (re)discover the pleasure of making you up naturally with a beauty product respectful of your skin and our planet without compromising on quality.
The story started when the founder was a student, she was on a training in a cosmetic chem lab. She was asked to formulate a skin cream. More she had ingredients, more she realized that all the components are synthetics. After over thirty elements, she thought and realized “how can we apply daily so much chem on our skin? Is it efficient? And what is the effect on the skin?”
In July 2017, she resigns from her job. During 8 months, she put her knowledge with her Chemistry master degree to formulates and tries over 50 formulas with different ingredients, and selected 6 shades to start: the first range of color lipsticks was born.
Made in France
Consuming better is Consuming locally
To choose & collaborate a supplier, and at each step of product development, two sine qua non conditions must be fulfil: manufactured in France and respect our planet.
Vegetables oils & ingredients
The colors lipsticks are made by 11 ingredients (mainly vegetables oils) + natural pigments.
We opt for oils farmed in France or Europe which has benefits on the skin. Several trials were made with different ingredients, like rapeseed oil or hemp oil. Finally, plumb, grapeseed and olive oils had been selected. Have a look on our ingredients here.
Environmental and Social Aspects
- Moderation of the carbon Footprint
- Local production
- Finalized by hand, less energy consumption
- Favour the local economy
- Job preservation
The sticks
The sticks are manufactured by a company based in Centre Val-de-Loir region. In the heart of the French cosmetic Valley.
The Piquage, action of putting the stick of lipstick in the tube, is done and finalized manually. This is why the appearance of the stick is not smooth and each article is unique. In addition, the cosmetic is not sprayed with silicone, which makes the lipstick shiny. For more information on silicone, have a look at our FAQ.
Environmental and Social Aspects
- Moderation of the carbon Footprint
- Local production
- Finalized by hand, less energy consumption
- Favour the local economy
- Job preservation
Lipstick's tubes
Product by a company in Britany region. With a airtight and watertight cap, for a maximal protection of the stick.
Choice: We selected a plastic and aluminium tube as it the only one who offer a protection suitable for the stick, made in France and recyclable. We look for wood, paper or bamboo tubes. But it turns out that these materials are from Asian woods, chemically modified and ship to Europe.
Environmental and Social Aspects
- Moderation of the carbon Footprint
- Local production
- Recyclable materials
- Favour the local economy
- Job preservation
Packaging & Labels
Cardboard box is manufactured and printed in the Auvergne-Rhône-Alpes area.
The labels stick under the lipsticks and on the box are printed in South of France, in Provence-Alpes-Côte d’Azur.
Choice: Those printers have the “Imprim’Vert” Label, which means that their impact on environment are highly controlled. The printing procedure and the raw materials used are in adequation with the label specifications.
The inks used are vegetables. They are from naturals product and not from petroleum solvents.
The cardboard box is from FSC woods (Forest Stewardship Concil – When trees are cut down in FSC forests they are replaced by people or nature.) The FSC Mix label means the wood within the product is from FSC-certified forests, recycled material, or controlled wood.
Environmental and Social Aspects
- Moderation of the carbon Footprint
- Local production
- Recyclable materials
- Favour the local economy
- Job preservation
Accessories
Make-up bag, 100% natural cotton, is made in the UK and printed in Ile-de-France.
Reusable makeup remover wipes, hand-sewn in France. 100% organic cotton certified Oeko-tex 100.
Environmental and Social Aspects
- Moderation of the carbon Footprint
- Local production
- No Materials mix, so easy to recycle the fabric
- No dyes
- Favour the local economy
- Job preservation
Our Values
Four main values define Loesia. From the beginning of our journey, we committed to these precepts for each step of our brand and our products development.
Environment
The planet protection is at the centre of all our developments. Loesia is committed to offering eco-designed products that respect our environment.
Transparency
Loesia was born from your answers and your testimonies. Our commitment is a positive listening and explanations. Our selection will be guided by your feedback and suggestions.
Quality
Approved by makeup artists, Loesiennes and by consumer applications such as YUKA or INCI beauty. Not tested on animals and verified by professionals.
Beauty & Wellbeing
Give you a moment of pleasure and well-being during your beauty ritual.
Your skin will be respected with this makeup which contains exclusively natural ingredients.
